Competition Demystified: A Radically Simplified Approach to Business Strategy

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$16.57 - $63.38
UPC:
9781591840572
Binding:
Hardcover
Publication Date:
2005-08-18
Release Date:
2005-08-22
Author:
Bruce Greenwald;Judd Kahn
Language:
english
Edition:
First Edition
Competition Demystified: A Radically Simplified Approach to Business Strategy

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Product Overview

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.

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