Consumer Behavior: Building Market Strategy

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$12.94 - $89.64
UPC:
9780071315128
Maximum Purchase:
3 units
Binding:
Audio CD
Publication Date:
2012-12-21
Author:
Del I. Hawkins
Language:
english
Edition:
International Edition

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Product Overview

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

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