Product Overview
The economy is tough - but economics doesn't have to be! Let Roger Arnold's ECONOMICS 12E open up the world of economic analysis for your students. With more detailed coverage of the financial and economic crisis than any other principles text on the market, this inviting book offers innovative and engaging learning features, easy customization, and fully integrated digital and course management options. The author weaves memorable economic examples from pop culture throughout this edition and bolsters student interest by illustrating the unexpected places economics occur. Students see how economic forces link to every day events and form an important part of life 24/7. This edition offers complete video assets ideal for online courses, self-study and ultimate teaching flexibility. Video Office Hours digital lectures walk students through worked problems, while new Progression Graphs demonstrate key concepts in graphing for student clarification. A new Test Prep Generator available on MindTap? enables students to assess their personal economic understanding. Powerful digital resources, including Aplia, MindTap?, and Cengage's CourseMate?, provide unsurpassed planning and course management tools. These resources work with the book's latest content to reflect today's changing economy and equip students with a thorough understanding of contemporary economics.
