Product Overview
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Emotion and Reason in Consumer Behavior
Brand: Taylor Francis
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$38.85 - $270.55
- UPC:
- 9780750679763
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 1/9/2006
- Author:
- Arjun Chaudhuri
- Language:
- english
- Edition:
- 1
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