Product Overview
Introduce engineering students or today's practicing engineers to the communication skills and strategies most important in today's workplace with Ingre/Basil's ENGINEERING COMMUNICATION: A PRACTICAL GUIDE TO WORKPLACE COMMUNICATIONS FOR ENGINEERS, 2E. Built around the successful dynamic analysis model CMAPP (context, message, audience, purpose and product), this practical guide provides a variety of communication strategies. Meaningful insights and direction help engineers create proposals, reports, memos, letters, and job applications most appropriate for today's workplace. New coverage of digital and social media shows engineers how to maximize these online tools. Interrelated case studies and exercises help students strengthen the critical thinking and planning skills essential in engineering. This edition also emphasizes important ethical and cultural considerations as engineering students learn to develop effective communication needed for successful careers.
