Focus Groups: A Practical Guide for Applied Research, Third Edition

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$8.84 - $46.69
UPC:
9780761920717
Maximum Purchase:
3 units
Binding:
Plastic Comb
Publication Date:
2000-04-26
Author:
Richard A. Krueger;Mary Anne Casey
Language:
english
Edition:
3rd

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Product Overview

Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements:

- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.

- Designing questions for asking effective questions to draw out a group and how to refine them based on the groups responses.

- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.

- Budgeting how to more effectively budget for a focus group

- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

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