Getting to Know Esri Business Analyst (Getting to Know ArcGIS)
Brand: ESRI Press
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$13.28 - $300.00
- UPC:
- 9781589482357
- Binding:
- Paperback
- Publication Date:
- 2010-11-01
- Author:
- Fred L. Miller
- Language:
- english
- Edition:
- 1
Getting to Know Esri Business Analyst is a workbook for business professionals and analysts who need to better understand their customers and markets. The workbook is a primer for Esri Business Analyst, a suite of products that merges Esris demographic and business data, detailed maps, and advanced spatial analytics with an organizations data to help make better business decisions. The books step-by-step exercises demonstrate the use of Esri Business Analyst Desktop to grow a hypothetical start-up business into a national enterprise.Getting to Know Esri Business Analyst teaches a range of analyses, including trade area analysis, site selection, and customer profiling and segmentation to reveal patterns, trends, and business opportunities. The workbook is also suitable for use in college-level marketing and business courses.
The exercises in the book require ArcGIS Desktop 9.3.1 software, Esri Business Analyst Desktop 9.3.1, and the Business Analyst Segmentation Module 9.3.1. A DVD containing data for working through the exercises is included, and a free 30-day trial to a premium subscription of Esri Business Analyst Online SM is provided.
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