Product Overview
An extensive overview offering insight into both the current thinking and some lesser researched topics in the field of health communications.
- A new textbook exploring the rapidly growing area of health communication theory and practice, integrating health communication research with communication theory
- Brings together an author team who have a wealth of experience across a diverse range of health communication issues, creating an unrivalled breadth of coverage
- Provides strategies for hospitals, HMOs and other health care institutions to effectively communicate with patients
- Covers a broad range of topics, from the role of new technologies in health communication and spirituality and health, to community health programs and issues among the growing population of older adults
- Includes student-friendly features, such as chapter summaries, discussion questions, and a glossary
