Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)

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$10.99 - $37.47
UPC:
9781887229098
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2001/6/8
Author:
Lisa A. Fortini-Campbell
Language:
english
Edition:
unknown

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Product Overview

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

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