Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)

(No reviews yet) Write a Review
$34.95 - $44.64
UPC:
9781887229098
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
6/8/2001
Author:
Lisa A. Fortini-Campbell
Language:
english
Edition:
unknown
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)

Warning:Codes/CDs/Accessories are not guaranteed for used books!

Product Overview

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Reviews

(No reviews yet) Write a Review