Media/Impact: An Introduction to Mass Media

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$8.85 - $42.98
UPC:
9780495571469
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2009-02-26
Author:
Shirley Biagi
Language:
english
Edition:
9

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Product Overview

MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, is designed to be the core text for the introductory mass media course--often titled Introduction to Mass Communication, Mass Media Survey, or Media in Society. Students often take this course as the initial introductory course in a College of Communication, School of Journalism, or Department of Radio-TV-Film, or Mass Communication. Students may take it as a required course for the communication major or as a general education elective.

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