Product Overview
Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns
Rocking the Ages: The Yankelovich Report of Generational Marketing
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$38.88 - $45.48
- UPC:
- 9780887308130
- Maximum Purchase:
- 2 units
- Binding:
- Hardcover
- Publication Date:
- 3/1/1997
- Author:
- J. Walker Smith;Ann S. Clurman;Yankelovich Partners
- Language:
- english
- Edition:
- 1st
