Product Overview
Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the worlda??s leading sales consultants.??
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Ita??s tough, but truea??the people youa??re trying to communicate with, sell to, or convince dona??t really care about you. Nor do they care what youa??re offering thema??until they understand exactly how ita??ll benefit them. If you recognize that one hard, cold facta??and you know what to do about ita??youa??ll make more money, achieve greater success, and even have more fun!
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Magnacca shows you how to answer the a??So What?a?? question brilliantly, every timea??no matter whoa??s asking it or what youa??re trying to achieve. This book will transform the way you communicate: Youa??ll use it every day to get what you wanta??in business and in life!
