Social Media Campaigns: Strategies for Public Relations and Marketing

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$17.97 - $78.39
UPC:
9781138948600
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2016/7/7
Release Date:
2016/6/22
Author:
Carolyn Mae Kim
Language:
english
Edition:
1

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Product Overview

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

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