Product Overview
This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.
Shows how to use the power of story to get your message across in any medium or venue
Explores the convergence of the neural science of story with the art of communication to reveal the power of words
Provides tips, techniques, and strategies for structuring your stories for the most impact
Reveals the common communication pitfalls to avoid
