Strategic Management Concepts and Cases

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$28.61 - $264.13
UPC:
9780132341387
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2008-12-21
Author:
Mason; Sanders, Gerry Carpenter
Language:
english
Edition:
2nd

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Product Overview

KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

KET TOPICS: Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership.

For business professionals involved with strategic management.

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