Product Overview
Today, millions of people work at over one million professional service firms generating over $2 trillion in revenue annually. These firms face unique issues that are not fully understood by management thinkers and consultants. Making matters more complex is that many of these firms stand at a crossroads, searching for new strategies and practices to succeed in a radically new economy. In The Art of Managing Professional Services, Maureen Broderick offers the solution.
Broderick has brought together modern best practices for these and other crucial areas of professional services management:
Building, communicating, and maintaining shared vision, values, and culture
Recruiting, training, and evaluating people
Crafting the right strategies, portfolio, and mix of clients
Innovating and sharing knowledge
Financial planning, metrics, and reporting
Positioning: brand, marketing, and sales
Defining effective partnerships: equity, selection, and compensation
Ensuring responsibility and accountability
Organizational design, structure, governance, and systems
Leading effectively, and growing the next generation of leaders
This book reflects Broderick & Co.'s unparalleled research into professional services management, including 200+ executive interviews with leaders and innovators in organizations of all sizes and types.
