The Culting of Brands: When Customers Become True Believers

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$7.92 - $23.26
UPC:
9781591840275
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2004-06-03
Release Date:
2004-06-03
Author:
Douglas Atkin
Language:
english
Edition:
0

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Product Overview

An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.

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