Product Overview
A practical step-by-step guide to fundraising that has helped thousands of small nonprofits around the country.The Little Book of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets).
Revised and expanded in 2011!
Major Topics in The Little Book of Gold
Learn how to:
Board Giving
- Approach a Board of Directors about board giving and ask without asking
- Deal with different kinds of board members -- those who don't want to give, who see themselves as rebels, those who are already good givers, new board members, and more.
- Set up monthly giving for board members
- Increase board giving a year later
- Ask without sounding desperate
- Build more monthly donations
- Get loose change donations
- Set up online giving
- Thank donors so they want to give again
- Avoid events that suck your time for not-enough money
- Get more money out of events you currently throw
- Set up one of the most lucrative fundraising events that no one ever thinks of
- Be your best self
- Find new grant opportunities easily
- Get your foot in the door
- Build your donors from the year before
- Set up donor levels without giving away too much
- Stay friends with donors
- Evaluate whether your non-profit can handle a capital campaign
- Make your organization open for planned giving
More than a book, The Little Book of Gold is like a special weekend conference in condensed form. In addition to the material covered below, purchase of the book will unlock special password-protected features online! Resources include:
- 2 sample direct mail asks (.doc files)
- Customizable event budgets and checklists (.xls)
- Table Captain Guide for events
- Event Sponsorships Strategy Guide
- Online Giving after Obama
- Overview of recommendations for churches and schools
- Dealing with Appointed Board Members
- Management Focus: Thinking Outside the Box
- Timeline of a Normal Capital Campaign
- Raising Money for a Specific Project
