The Marketing Plan Handbook, 4th Edition

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$48.50 - $56.30
UPC:
9781936572397
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
11/1/2014
Author:
Alexander Chernev
Language:
english
Edition:
4

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Product Overview

The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the plan-ning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

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