The Professionals' Guide to Publishing: A Practical Introduction to Working in the Publishing Industry

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$74.72 - $85.80
UPC:
9780749455415
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
3/15/2011
Author:
Gill Davies;Richard Balkwill
Language:
english

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Product Overview

The Professional's Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide an overview of its many functions, including editorial, production, sales and marketing, ensuring that the reader has a firm understanding of each department's responsibilities and how they work cross-functionally. They also examine current and enduring trends in publishing including networking, supply chains and e-publishing.

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