Product Overview
Pat Bryson's sales system has one simple maxim: It's not about us... it's about them, our clients. We need to understand and live in our clients' worlds. Doing so requires a sales system that focuses on uncovering the needs and goals of our clients through meaningful conversations and asking great questions. A Road Map To Success In High-Dollar Broadcast Sales provides a step-by-step process for successful selling in the 21st Century. The ideas in this book will raise your level of success and will make you money! This revised edition includes an expanded chapter on digital sales.
