Advertising Account Planning: Planning and Managing an IMC Campaign

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$18.63 - $72.32
UPC:
9780765640369
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
9/17/2014
Release Date:
9/22/2014
Author:
Larry Kelley;Donald W. Jugenheimer
Language:
english
Edition:
3
Advertising Account Planning: Planning and Managing an IMC Campaign

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Product Overview

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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