Advertising Campaign Strategy: A Guide to Marketing Communication Plans

(No reviews yet) Write a Review
$600.17 - $782.68
UPC:
9780324322712
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
9/13/2005
Release Date:
9/13/2005
Author:
Donald Parente
Language:
english
Edition:
4

Warning:Codes/CDs/Accessories are not guaranteed for used books!

Product Overview

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.

Reviews

(No reviews yet) Write a Review