All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

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$17.20 - $57.61
UPC:
9780230120624
Binding:
Hardcover
Publication Date:
2012-04-03
Release Date:
2012-03-27
Author:
M. Bergstrom
Language:
english
Edition:
2012
All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

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Product Overview

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.

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