Apparel Product Development, 2nd Edition

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$15.53 - $300.00
UPC:
9780130254399
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
7/1/2000
Author:
Maurice J. Johnson;Evelyn C. Moore
Language:
english
Edition:
2nd

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Product Overview

This innovative, easy-to-read book explores the practical day-to-day realities and technicalities of the garment-making businesswholesale, manufacturing, designing, and private-label product development. It explains, step-by-step, how to handle a real, roll-up-the-sleeves job in today's fashion industry. Insider perspectives, wisdom from the pros , detailed illustrated procedures, and several hands-on exercises for real-world practice contribute to the making of this valuable self-help guide. Chapter coverage includes: cost and specification sheets, workboards, triangle of balance tool, customer demographics and psychographics, fabric knowledge basics, global trade, and apparel on-line. For anyone looking for not only the skillsbut the means to acquire themfor a successful career in the garment-making industry today.

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