Product Overview
The #1 Principle of Sustainable Business Success Is Simpler Than You Think
Do the Right Thing is about how any company can stay true to its soul. Jim Parkers deep and abiding belief in the power of people and culture in building a business of lasting worth is evident everywhere; so too is his humility and selflessness as a leader--his stories are not about his own achievements, which are many, but those of the people he led, one of the great success stories of our time.
--Sean Moriarty, CEO, Ticketmaster
Do the Right Thing offers insightful views into the culture, leadership, and decisions that build great companies the right way. A must read for my management team. THIS BOOK ROCKS.
--Kent Taylor, Founder and Chairman, Texas Roadhouse Restaurants
The book is a fun read filled with memorable stories that get at the heart of what it takes to lead in a way that simultaneously satisfies employees, customers, and shareholders. Jim Parker plays the role of eloquent detective and ferrets out the interweaving parts that distributed leadership, culture, values, and teamwork play as the underlying layers of a companys success. This is a book about heroes at all levels and the environment needed to create those heroes. A must-read for todays leaders.
--Professor Deborah Ancona, Seley Distinguished Professor of Management and Faculty Director of the MIT Leadership Center,
Sloan School of Management
Youll laugh and cry reading Jims book, and probably wont be able to put it down. It will forever change the way you view the employees in your organization.
--Beverly K. Carmichael, Member, Board of Directors,
Society for Human Resource Management
People matter most.
You know that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many failwhile others focused on doing the right thing remain profitable and growth oriented for decades. James F. Parker shows why doing the right thing isnt just nave feel-goodism: its the most powerful rule for business success. Parkers stories wont just convince you: Theyll move you. Nave? No way. In this book, Southwest Airlines former CEO proves why doing whats right is the #1 rule of business success. James F. Parker tells how after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and no-hassle refunds for any customer wanting them. The result: Southwest remained profitable and its revenue passenger miles for 4Q01 held steady while the rest of its industry nearly collapsed...and Southwests market cap soon exceeded all its major competitors combined.These pivotal decisions grew naturally from Southwests culture of mutual respect and trust. Parker offers deeply personal insights into that culture, revealing how those same principles are used by other people and organizations, showing you that its really not that hard to Do The Right Thing!
- Why doing whats right is the surest way to optimize and sustain value
- Putting people first...honestly, for real
- Finding great leaders at every level of the organization
- Hiring for attitude, training for skills
- Achieving unprecedented levels of teamwork (and fun!)
