Product Overview
*Build a balanced, integrated strategy for eCommerce leadership! *Brand, technology, service, market, development strategies, and beyond *A boardroom guide to the latest trends in eCommerce technology *Based on research at more than 40 leading eCommerce organizations The senior executives guide to e-strategy formulation, development, and execution In this book, global eCommerce expert Dr. Robert Plant cuts through the technobabble to present the first balanced, integrated strategy for eCommerce leadership. Plant organizes every key driver of eCommerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics. Drawing on research at more than 40 top eCommerce organizations, he helps you optimize brand, technology, service, and market-and answer critical questions like these: Brand: Are you an Internet brand creator? Should you use the Internet to reinforce your other branding channels? Do you need to use the Internet to reposition your brand? Technology: Can you leverage technology to define a unique service and create barriers to entry? Should you seek to become a technology leader? How do you gain eCommerce advantage from exis
