Entrepreneurship: An Evidence-Based Guide

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$52.07 - $66.24
UPC:
9781781000397
Binding:
Paperback
Publication Date:
2012-05-30
Author:
Robert A. Baron
Language:
english

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Product Overview

An ideal text for undergraduate and MBA entrepreneurship courses in business, engineering and the social sciences.


'This outstanding, clearly written, psychology-oriented book is based on careful, extensive, evidence-based research rather than on the personal views of entrepreneurs and includes many excellent examples, tables, and figures to explain the ideas presented. . . . An excellent contribution to the entrepreneurship literature. Highly recommended.'

- D.W. Huffmire, Choice


The early years of the 21st Century could well be called the 'decade(s) of the entrepreneur'. Entrepreneurship is an often-featured topic in magazine and newspaper articles, popular television shows and major films. Universities have added courses, departments, and even schools of entrepreneurship to their catalogs, and governments at all levels are competing to develop programs to encourage entrepreneurship. A key reason behind this growing interest is the widely held belief - supported by economic data - that entrepreneurship is a powerful engine of economic growth.

By presenting accurate knowledge about entrepreneurship itself, this book serves to convert the rising tide of interest in entrepreneurship into advice and guidance that can actually assist entrepreneurs in achieving their goals. In order to do so, this book presents evidence-based information concerning the factors that encourage entrepreneurship's emergence, including the conditions that shape its outcomes and how it unfolds as a process. This text draws on two key sources of knowledge - input from entrepreneurs and the findings of systematic empirical research. As the subtitle suggests, however, emphasis is placed on the latter whenever possible because the information individual entrepreneurs possess cannot readily serve as the basis for general principles or guidelines since it is unique to each entrepreneur. By combining evidence-based knowledge with the hard-earned wisdom of experienced entrepreneurs, this volume offers a balanced and inclusive guide useful to both current and aspiring entrepreneurs.

Entrepreneurship is indeed a driving force of economic growth. But beyond that, it is also a key mechanism through which human creativity, ingenuity, skill, and energy are converted into tangible outcomes that can, and often do, change the world in ways that enhance and enrich human welfare. This volume will be of particular interest to students of entrepreneurship in a broad array of fields ranging from business and management to engineering and governance. Suitable for undergraduate courses and graduate programs alike, this book is frontier blazing in its own right and will help those who read it be so as well.

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