Product Overview
A CELEBRATED VISIONARY AND ICONOCLAST, NOLAN BUSHNELL founded the groundbreaking gaming company Atari before he went on to found Chuck E. Cheeses and two dozen other companies. He also happened to launch the career of the late Steve Jobs, along with those of many other brilliant creatives over the course of his five decades in business.
With refreshing candor, keen psychological insight, and robust humor, Bushnell explains in this book how to think boldly and differently about companies and organizationsand specifically the people who work within them. For anyone trying to turn a company into the next Atari or Apple, build a more creative workforce, or fashion a career in a changing world, this book will enlighten, challenge, surprise, and amuse.
