Product Overview
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)
Brand: Wiley
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$13.52 - $37.21
- UPC:
- 9781557865533
- Maximum Purchase:
- 2 units
- Binding:
- Paperback
- Publication Date:
- 6/3/1996
- Author:
- Robert B. Woodruff;Sarah F. Gardial
- Language:
- english
- Edition:
- 1
Principles of Customer Relationship Management
$18.60 - $88.87
