Light, Bright and Polite For Professionals: How businesses and professionals can shine online using social media

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$11.41 - $18.63
UPC:
9780988403918
Binding:
Paperback
Publication Date:
10/31/2012
Author:
Josh Ochs
Language:
english
Edition:
1

Warning:Codes/CDs/Accessories are not guaranteed for used books!

Product Overview

NOTE: Please only buy NEW PAPERBACK versions of this book (as used copies will have outdated information).

This book is a great guide for professionals in almost any industry to be authentic online (while still having fun).
- Chris Mygatt, President & COO, Coldwell Banker Residential Brokerage - Colorado

Josh has created a formula professionals can use to build an online portfolio to stand out in a positive way.
- Julie Mossler, Head of Global Communications, Waze (acquired by Google)

Excellent advice for any professional who wants to improve their digital image and footprint.
- Lisa Cochrane, Former Senior Vice President of Marketing, Allstate Insurance Corp

Josh's advice is practical. This is a MUST read for professionals.
- James Ellis, Dean of the USC Marshall School of Business

In this book you will learn:
- Learn why (and how) you need to monitor your online brand
- How to be authentic, yet post in a way that protects your image
- When social media can hurt, and help your career
- How to express yourself while managing your online image
- The top 5 social networks that help you shine online

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