Managerial Economics: Applications, Strategies and Tactics (Upper Level Economics Titles)

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$20.45 - $61.70
UPC:
9781285420929
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
7/16/2013
Author:
James R. McGuigan;R. Charles Moyer;Frederick H.deB. Harris
Language:
english
Edition:
13

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Product Overview

By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on green business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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