Product Overview
hether you run a giant corporation or work in a small business, its more than likely that you regularly deal with people of different culturesfrom customers and suppliers to salespeople and colleagues.
It simply cant be overstated: You will have trouble succeeding in business today if you dont appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides actionable tactics for succeeding in todays global business environment.
Experts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them.
Managing Across Cultures is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of business. Youll learn how:
- Intels powerful global corporate culture is a critical element of its historic success
- Colgate-Palmolive integrates cultural understanding into its global marketing programs
- GE adapts its effective management style to local business cultures
Youll also find out how underestimating cultural influence caused serious problems for organizations like DaimlerChrysler and Wal-Mart.
Managing Across Cultures takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of businessfrom hiring and motivating employees to developing winning sales pitches and marketing campaigns.
