Product Overview
This hands-on guide offers clear, easy-to-understand self-promotion principles and proven online marketing techniques for graphic designers and other creative professionals seeking to publicize, market and promote their services on the Internet. Benun provides numerous case studies and first-hand accounts of creatives who have combined online, offline and e-mail promotions to boost their businesses. Online marketing techniques are illustrated with examples, commentary and sample web pages. The writing style is concise, hands-on and jargon-free, full of great quotations and action oriented tips and checklists. This demystifies the concepts of marketing online and distills them into a series of simple tasks that creatives can do without being overwhelmed and without succumbing to hype or gimmicks.
