Product Overview
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of lifebottom-line numbers, for instancebut the intangibles: our hopes and fears, our beliefs and dreams. Only storiesscenariosand our ability to visualize different kinds of futures adequately capture these intangibles.
In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the scenaric approach, giving you the tools for developing a strategic vision within your business.
Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
