Product Overview
Millions have sought their big break online. Ryan Williams has hunted down the few who succeeded, and distilled their inspiring stories into lessons that we can all put to use. It's an engaging, actionable read for anyone looking to gain fans, followers, or customers in the digital age.
--Adam Grant, Wharton professor & New York Times bestselling author of Originals & Give and Take
In an age when a big idea can be launched --and a big industry shaken up -- with nothing more than a laptop,The Influencer Economyoffers a blueprint for how to do it.If you want to understand the way the world works now, this is a must read.
-Willie Geist, host NBC'sTODAYand MSNBC'sMorning Joe
Full of actionable insights, this book is pure gold for anyone wanting to make it in the Influencer Economy.
--Nir Eyal, author of Hooked: How to Build Habit-Forming Products
If you've ever thought about monetizing your passion, Ryan Williams delivers an insiders guide to prospering from the Influencer Economy.
--Jay Samit, bestselling author of Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
In order to thrive in the digital age, you don't need to go to business school. You don't need an Ivy League degree. You don't need to know celebrities. And you don't need to have a lot of money. You just need to learn the new business framework from the thriving leaders of the Influencer Economy.
Reinventing your career is a daunting task. You cannot afford to wait to be hired by the right company, nor can you wait for the perfect job to find you.The modern professional needs to take charge by laddering-up their career to launch their own business idea, build their influencer network, and thrive as an expert in their business field.
InThe Influencer Economy, RyanWilliams teaches his three step business launch framework, complete with lessons and actions for anyone to reinvent their career. He offers insights into how to launch a passion project, grow an online business, and take any entrepreneurial company to new heights. On his podcast,The Ryno Lab,he interviews world-famous YouTubers, best-selling authors, and pioneering startup founders and investors, many of whom are profiled in the book.
Williams defines an influencer as someone who can create a movement based on the passion and loyal support of a niche community.According to Williams, influence is not something that you are born with, it is a learned and acquired skill, and like anything, it is a skill that can be honed and crafted over time.
The book is structured aroundThe 3 Influencer School Stepsto teach you how to:
Launchyour business idea by finding a big vision and then creating smaller projects to fulfill that vision. By embracing your unique personality,you can build a platform in which you are the best in the world at what you do.
Collaboratewith influencers on projects to help build a loyal and authentic community. Collaborating is key. As you ask other people to invest in you and your work, you not only make it better, but you gain invaluable support in the long run.
Thriveby giving to others before you ask for anything in return,treating your community as a partner, and meeting your community IRL (In RealLife) to turn online relationships to offline friendships.
InThe Influencer Economy, RyanWilliams teaches his three step business launch framework, complete with lessons and actions for anyone to reinvent their career. He offers insights into how to launch a passion project, grow an online business, and take any entrepreneurial company to new heights. On his podcast,The Ryno Lab,he interviews world-famous YouTubers, best-selling authors, and pioneering startup founders and investors, many of whom are profiled in the book.
Williams defines an influencer as someone who can create a movement based on the passion and loyal support of a niche community.According to Williams, influence is not something that you are born with, it is a learned and acquired skill, and like anything, it is a skill that can be honed and crafted over time.
The book is structured aroundThe 3 Influencer School Stepsto teach you how to:
Launchyour business idea by finding a big vision and then creating smaller projects to fulfill that vision. By embracing your unique personality,you can build a platform in which you are the best in the world at what you do.
Collaboratewith influencers on projects to help build a loyal and authentic community. Collaborating is key. As you ask other people to invest in you and your work, you not only make it better, but you gain invaluable support in the long run.
Thriveby giving to others before you ask for anything in return,treating your community as a partner, and meeting your community IRL (In RealLife) to turn online relationships to offline friendships.
