Product Overview
Branding: secrets revealed, best practices explained, pitfalls exposed!
The truth about positioning brands and developing brand meaning
The truth about brands as corporate profit drivers
The truth about advertising, pricing, segmentation, and more
Simply the best thinking
the truth and nothing but the truth
This book reveals the 51 bite-size, easy-to-use techniques for building great brandsand keeping them great.
I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.
DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
