Product Overview
The second edition of author Marques Vickers?? The Ultimate Guide To Selling Art Online is a concise reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets. This Ultimate Art Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist??s articulation of their creative vision. Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including gicle reproductions and licensed art images. CONTENTS: What Art Selling Outlets Are Profiting By Online Sales The New Gallery Business Model For Selling Online Breaking Into The Art World??s Closed Circle Global Selling Opportunities Chapter #1 A Fresh Dependency and Integration of Social Media How to Personalize Social Media Follow-Up The Three Categories of Social Media Best Suited For Artists Chapter #2 An Artist??s Website Attractive Packaging Your Role in Creating The Design Concept Designing and Personalizing Your Own Website Evaluating Your Website Host Memorable Domain Name Clarity of Vision Make Your Site Simple to Navigate How The Cellular Phone and Tablets Affects Website Layouts Chapter #3 Drawing Traffic To Your Social Media Pages and Website Qualifying Your Website Viewers Search Engines and Indexes Where and How Often Should You Submit Your Website Pages Buying Traffic and Ad Words Programs Chapter #4 Cultivating Media Exposure and Email Marketing Strategies For Sending Out Press Releases Bulk Email Press Release Specific Media Submission Guidelines Direct Mail and Permission Based Email Selling Lists Chapter #5 Alternative Income Sources Gicle Print Technology Self-Publishing Licensing Opportunities Chapter #6 Who Buys Art? Online Art Gallery Sales Outlets Identifying Primary Buyer Groups Repeat Art Buyers Chapter #7 Selling Via eBay, Etsy and Amazon Marketplaces Chapter #8 Consigning and Selling Through Auction Houses The Process of Consigning Growing Role of Auction Houses Chapter #9 Barter Exchanges and Cashless Transactions Trading Fine Art Internet-based Barter Joining A Barter Exchange Reference Category Listings Art Industry Mailing Lists. Art Weblogs, Artist Website and Portfolio Services, Automated Social Media Marketing, Barter Trade Exchanges, Bulk Email Services, Content Community, Currency Converters, Digital and Video Imaging Software, Digital Encryption Technology, Domain Name Brokers, Domain Registration Services, E-Commerce Shopping Carts, Social Networking Websites, Fine Art Marketplace Websites (Painting, Drawings, Sculpture, Photography, Handcrafts, Fashion and Jewelry), Large Format Printing Research, News Media Search Engine Submission Sources, Pay Per Click Traffic, Press Release Services, Search Engines, Weblog Websites, Website Design Software, Hit Counters, Host Comparisons, Website Hosting, Translators and Troubleshooting.
