Product Overview
A must-have guide for all entrepreneurs, this straightforward book combines backbone theory discussions on entreprenuership with practical advice and proven applications for completing an effective business plan. Part I: The World of Entrepreneurship covers women-owned and minority-owned businesses; family businesses, home-based businesses, new product development, patents, marketing on-line, franchising, importing and exporting in the global marketplace, and more. Part II: The Business Plan, guides readers through every stage of business planning development, i.e., marketing, management and personnel, start-up costs and financing, projected financial statements, legalities, insurance, suppliers, and potential risks; each section features detailed questions and checklists to help the user along. Authentic and current case studies (including those on Internet-based companies) highlight experiences of practicing entrepreneurs. Appendices provide a summary of business plan checklists, plus offer suggestions for financing sources. For small business owners, mangers, and business administrators.
